About Supply Chain Insights

Founded in February 2012 by Lora Cecere, Supply Chain Insights is focused on delivering independent, actionable and objective advice for supply chain leaders. If you need to know which practices and technologies make the biggest difference to corporate performance, turn to us. We are a company dedicated to this research. We help you understand supply chain trends, evolving technologies, and which metrics matter.

We want to be the first place that supply chain leaders turn to help their supply chain teams get better.

Research is at the center of what we do. Our offerings include speaking, advisory services, community enablement, and training.


Our mission is to help supply chain make the world a better place. We want to be the first place that supply chain leaders turn to get information that matters in driving supply chain excellence.


At Supply Chain Insights, we take client interaction seriously. We are grounded in everything that we do by four principles:

    • Research Sells. Relationships Renew. Research is at the core of what we do, and we are known for building differentiated relationships with clients.
    • Integrity: We are focused on serving supply chain business leaders. We share insights based on facts, we take tough stands based on research, and we have the courage to challenge the status quo based on business insights.
    • Humility: We Serve our Clients. It is not about us. It is about you.
    • Holistic Approach: We help clients see the big picture first. We try to deliver it in a fun, upbeat manner.

About Our Founder

Lora Cecere is the Founder of Supply Chain Insights. The research firm Supply Chain Insights is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog “Supply Chain Shaman.” The blog focuses on the use of enterprise applications to drive supply chain excellence. Her first book, Bricks Matter, was published in 2012 and her second book, Supply Chain Metrics That Matter, was published in 2014.

As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery.

She comes to the stage with over 40 years of diverse supply chain experience. She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group and is now the founder of her own firm. Prior to becoming a supply chain analyst, she spent 15 years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and 20 years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyer’s Grand Ice Cream (now a division of Nestle).